LO4 Task 5 - audience effects

TASK 5

hi, I'm back again from Education UK. In this last script one point we are talking about is two different theory's, that academic theory's of audience can be split between models which we see the audience of 'active' and 'passive.

The first theory is about the schools of thought, and this was discovered by the theorist Theodore Adrono, 1930's. It suggests that the media injects its messages straight into the passive audience. This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence, and is therefore considered a "sitting duck" (Croteau, Hoynes 1997), this is shown in Submarine as it relates to strong issues of bullying that the audience slightly relates and sympathises with. Also we realise that the media is able to filter and adapt the content linking to the gratifications theory of Gaunlett. We also see that from the media we can become desensitised, from with the issue of bullying in Submarine it may not affect some of the audience, as it seems to be normal which is also related to the 'active and passive' audiences.

Throughout the film, all the characters are represented in different ways, some stereotypical and some as countertypes, for example the overweight girl in the film as the character of Zoe Preece, she was stereotypically and overweight teenager as she was getting bullied and she was not at all seen to be popular. This is shown as stereotypes as it is seen in society that many overweight people are isolated and made to feel like they don't belong. A countertype we see is the Tate family, as a whole they avoid all confrontation and issues that create tension in their home, this is a countertype as stereotypically a family would argue and get involved in other issues in the home where here this is the opposite.

The main worry we see in the film and music industry is copyright infringement, this is from the illegal downloading of the films and soundtrack using sites such as Pirate Bay to acquire torrents which are then downloaded with applications such as UTorrent and BitTorrent. This affects the industries greatly as the revenue that would be made by people downloading, streaming and buying the DVD and soundtrack is gone. The EP was made by Alex Turner and released by Domino Recording Company which are the record label that are with the band Arctic Monkeys, who Alex Turner is the lead singer of, these songs are conveying a feeling of calm as they are not upbeat and relate well to the goings on and condense of the film Submarine. There where six songs on this EP, which was created specifically for the film, that where played throughout the film, these where;

1.	"Stuck on the Puzzle (Intro)”	0:54
2.	"Hiding Tonight”	3:07
3.	"Glass in the Park"	4:00
4.	"It's Hard to Get Around the Wind"	4:07
5.	"Stuck on the Puzzle"	3:31
6.	"Piledriver Waltz” 3:25 All these songs are copyrighted

In the film there is a large amount of material that could be found offensive to some audiences, for example all the way through there is parts which contain strong language. The audiences that would be offended would be an older generation, and this is because throughout the years society has changed and different peoples morals have changed so the younger generation are more accepting of swear words and inappropriate language. There is a small amount of sensationalism in the film and this is where events and stories are over-hyped to up the viewership of the film, for example in Submarine, the scene where the character Oliver Tate is being bullied and gets his nose broken for protecting his girlfriend can be seen to be over-hyped for the interested of the audience as it can been viewed as being over exacerbated. Also this film is not seen to be censored, the definition of censorship is Censorship is the suppression of speech, public communication or other information which may be considered objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by governments, media outlets, authorities or other groups or institutions.

The BBFC is the regulatory body which looks at films and chooses which audiences it is aloud to be shown to in cinemas, The quantity of strong language in the film went beyond what is permitted by the BBFC's Guidelines at '12A'/'12' which state that 'The use of strong language (for example, 'fuck') must be infrequent, but 'frequent use of strong language' is allowed at '15'. Swell there are moderate sex references, mild bullying and use of fire works and matches. So ultimately this has led the film to be a '15'.  The trailer for Submarine is a PG, which appeals to a larger range of audiences as people of all ages can view that trailer with Parental Guidance. The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. This means all of submarines advertising was regulated by them. The poster and trailer apply to this by not having any violence, or sex, or anything along those lines that the general public would not like to see.