Hi, imp back again from education UK, and this time we are
looking at the ways that the film 'Submarine' is advertised and distributed
before and after production.
Here are some key terms
Convergence - the combination of two things to make one
thing, institutional convergence
Distribution - how the product reaches the audience how it
is advertised and promoted
Prosumer- a prosumer is a consumer that is becoming a
producer as they give their options in comments.
Digital native- a digital native is someone who was born in
1995 or afterwards and who grew up with use of the Internet.
David gauntlet (2002) discussed the rise of web 2.0;
this is the change in the Internet being a static one-way form of communication
to a two way interactive medium.
Distribution
There are many ways submarine is distributed to
its audience, the trailer was first released on YouTube on April 25th 2011,
this is when it was also able to view on many other platforms for example, some
of the classic ways are analogue and digital media, as in cinema, Traditional
DVD (October 4, 2011), which is physical, Traditional Cinema (The film
premiered at the 35th Toronto International Film Festival in September 2010). (Digital,
analogue (60ml). Also there are the more recent and popular among the younger
generations which is illegal streaming (pirate bay, U torrent, Bit torrent) and
also Streaming - pay per view (Netflix, amazon prime, on demand)
(YouTube). Submarine is screening as part of the British Connection, a
season of great British films on Film4 from 9th to 17th November 2012. All
these ways have proven to be successful as the newer and more popular ways of
streaming are widely used around the world by all generations. We know that it
is widely distributed as we can see that the revenue from the worldwide box
office is £4,581,937.
Advertising
There are also many ways that this film is
advertised, for example, in theatres - film trailers and posters, on TV (film
4) and radio as adverts, and also whilst being reviewed on talk shows and
other programs, also the internet uses many aspects of advertising on different
websites and search engines.
Some old media still used is the posters and
billboards, the posters attracted their audience by the minimalism the
attracted the niche audience that like these kinds of films, the poster was
extremely well designed using colours that stand out and go together extremely
well, for example the blues, yellow and red all go work well together with the
image of the lead character. These methods where all used in the
advertising of Submarine as they have proven to be successful with multi
million pound films that have been released and contributed to the success of
the film Submarine. Another way of advertising is in press talks with the cast
and lead actors as it relates to the theory of star persona, which Dyer came up
with in 1975. Also many the film reviews on rotten tomatoes and other websites,
it was also reviewed in empire magazine on the 20th October 2010 which
ultimately received 4 stars.
| Rotten Tomatoes | |
 |  |
| Critics 86% - Certified Fresh | Audience 81% - Upright |
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