task 4 definitions key terms

Cinema
TV
Streaming - pay per view ( Netflix, amazon prime, on demand ) (YouTube)
Traditional DVD, physical.
Traditional Cinema. (digital, analogue (60ml), IMAX(100ml))
illegal streaming (pirate bay, U torrent, Bit torrent)

Technological convergence
analogue - old media
digital - new media

is when technologies come together and this provides new services for the audience (smartphone - phones, computer, web

Convergence - the combination of two things to make one thing, institutional convergence
Distribution - how the product reaches the audience how it is advertised and promoted

In which ways are films promoted -
theatres -trailers and posters
TV and radio - celeb talk shows
internet
print
smart TV
merchandising
ads
(transport advertising)
billboards and posters are old media as they are print and not digital.
digital billboard
Press Talks - actors, star persona (dyer 1975)
film reviews in magazines and newspaper - the guardian, empire magazine


David gauntlet (2002) discussed the rise of web 2.0, this is the change in the internet being a static one way form of communication to a two way interactive medium



how the product reaches the audience
how is is advertised  and promoted

thoery

carl rodgers (1980)

ideal selves - who they want to be like

ideal partners - who they would want to be with ideally

richard dyer (1975)

star persona - meadia representaion that acts as an icon, star of the film

starter

start the vlog three script by the end of the lesson

round up

in this sessions i have done the work sheets to ensure i have made progress because it helps me understand new idea and thoeys

script -

gender, female - why

age, 15-29 -

spending power,

lifestyle


reader profile

task three uses and gratifcations (distinction)

NRS 'super lifestyle profiles' task 3

NRS stands for - (National readership survey Ltd)

lifestyle is - what people are interested in and what 

demogrpahic anogrmas

hop
graphic
demo
mode
mop
me
i
gopher
do
cam
chard
imaged
chop
 a
cap
cop
macho
hi
oh
cargo
mice
him
med
chip
dip
magic
car
par
rap
carp
cigar
ham
chomp
pager
cod
mod
ache
echo
magpie
home
head
afid

submarine

female

15-35

audience theory

why audiences consume media products
john hartley (1987) and ien ang (1991)
suggested that produces create invisible fiction or imaginary entities (ideal audience member) before creating a media product
this is the starting point for creating the profile and the images that you will use in it.

lo2 script reiwe

Feed back

Thoery

Levi-Strauss 1958
thought of the comparison between opposites in the film for example, a boy and a girl, or light and dark.

Todorov 1997 stated that there is a beginning middle and a ending

Kate Domailies theory is the 'achillies' and this means that the fatal flaw that leads to the destruction of the flawless or previously flawless person

good and improvement

Good use of terminology in your examples.

Check spelling, punctuation and grammar. And there is no sound!

do sound 

video

round up - use of sound

key terms -
diegesis
diegetic
non-diegetic
Foley
verisimilitude

Use of sound

Submairne

Diegesis
 is a style of fiction storytelling that presents an interior view of a world and is:
that world itself experienced by the characters in situations and events of the narrative
telling, recounting, as opposed to showing.

Diegetic sound
sound that appears as though it is coming from within the story of the film or TV program,

for example:
the sound of the type writer in the trailer of submarine.

Dialog
Sound effects (Foley sound)
these are added during production and post production to create meaning, sound effects and dialogue in particular are planned carefully during pre production

Non-Diegetic
sound that clearly isn't coming from the story

incidental music
an example of this is where in submarine Oliver Tate imagines a candle lit visual of his death, this is connoting that the pupils and many of his friends and family miss him by using dramatic music.

use of adobe premier

LO1 Task 1 - ownership

Hi, I'm working for Education UK, I'm investigating 20th Century Fox which is a film company, they are a subsidiary owned by 21st Century Fox who are owned by News Corporation who are a multinational mass media and headquartered in New York and was founded by Rupert Murdoch in 1979



Here are some key terms
•horizontal integration


Horizontal integration (also known as lateral integration) simply means a strategy to increase your market share by taking over a similar company.
•Vertical integration


Vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace.
•Conglomerate


A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, these are called subsidiaries.
•Independent


In business, an independent company as a term of distinction generally refers to privately owned companies (as opposed to those companies owned publicly through a distribution of shares on the market).
•Cross media ownership


The ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities.

•Ownership


20th century fox is a subsidiary of a cross media conglomerate called 21st century fox. They are one of the five biggest conglomerates in the world and 20th century fox are the sixth biggest film studio alone without including any of its other assets. News Corporation and 21st Century Fox own many assets, for example; Fox 2000 Pictures, Fox News, Fox International Channels, National Geographic Channels. As of 2013 20th Century fox is owned by 21st Century Fox yet people still knows it as to be owned by News Corp.



 · Operating model



Here I discuss the operating model; different parts of the company operate after the split by being more focussed on each branch of the company. They all work together in synergy to create products to a high standard. Both of these relate to strategies that are made to grow your business but they differ in approach. And most of the times which one to choose is not a very straightforward decision.  The horizontal distributional integration is a good factor for large companies like 20th century fox that are usually vertically integrated (just for profit purposes) because they can use the distribution experience of the subsidiaries to supply all consumers with high-class assets from cross medially owned conglomerates with their operating model. Therefore 20th century fox use their assets to further promote and distribute. And therefore as for 20^th century fox being horizontally integrated they use their wider conglomerate so therefore the sun news paper and Sky TV will promote a film like avatar. Internally the film production process helps to make sure the film is successful. Pre-production, post-production, and production parts work together to create the final product. For example the pre-production finance department are linked with the pyrotechnics and any other department during the production of the film as a budget given to them  and any effects on other departments effect the others for example; the script writers in pre-production effect the actors during production.


• Products


20th century fox produce many other types of media including films, as that is their specialism. Many of their films are well know because they have large budgets; some of their latest film released are: (August 13th 2014) Lets Be Cops, (August 5, 2014) Dragon Ball Z: Battle of Gods, (July 11, 2014) Dawn of the Planet of the Apes. Some of their most successful films are;


 All of 20th century fox's products are distributed to a mass audience whereas Warp have their products distributed to a niche audience which means their targeted audience is a lot more closed than 20th century fox. 20th century fox are enthusiastic about all their products as they entrust their audience to divulge their hard earned 'cash' on the well profitable business. Yet the do many cater for a large range of audiences with many relatable films and also television programs that they release. They also work largely around TV programs; some of their most successful TV series are Kung Fu Panda: Legends of Awesomeness (2011–present) (co-production with DreamWorks Animation and Nickelodeon Productions)


 Bob's Burgers (2011–present) (co-production with Bento Box Entertainment)


 American Dad! (2005–present) (co-production with Underdog Productions and Fuzzy Door Productions) (Moving to TBS in July 2014)


 The Simpsons (1989–present) (co-production with Gracie Films).


• Market Position & Competitors


Here shows the market position of 20th century fox, and in comparison Warp are not even in the top 10. We know that 20th century are a successful company as they have many large budget films and also that they have a 17.1% share in the market which is considerably larger than their competitors such as Warner Brothers. 20th century is a widely successful company, nationally and internationally as they have such a large target audience for many genres. The main well known competitors to 20th century would be, Warner Brothers, Sony, Universal and Paramount. All of those companies listed are all film producers therefore are all in competition together. 20th Century stand out from their competitors because their films always have a much larger budget which gives them the option of going over the top with their special effects or casting certain characters, therefore their films are always of a higher standard.

Learning Objectives

to do
- record script
- edit
- add to premier and make into vlog

investigating audio recorders

Here is the simplified diagram of the audio recorder for basic recording purposes

And here is a trial audio file i have recorded.

progress in premier

Here shows the demonstration of a 'Page Peel' video transition effect, this is a good effect to use as it attracts the audience when changing scenes.  

Square rotation - here shows another video transition effect which when the video is sliced up, smoothly changes scenes from one to another. 

in this clip, the skill demonstrated is animation, where both the logo and title move across the screen in a entertaining manor, to keep the attention of the audience.

Premier training - starter task

3 things you know about adobe premier programme or video editing

transition effects

changing the brightness and contrast

edit sound

manipulate size

lesson 2 ownership

Here i display the pre, post and overall ownership

lesson 2 starter task

 i did reasonably well as i got 7/10 questions i answered correct if i had done more research then i would of got more correct.

script

1	Avatar	Fox	$749,766,139	3,461	$77,025,481	3,452	12/18/09
2	Star Wars: Episode I - The Phantom Menace	Fox	$431,088,295	3,126	$64,820,970	2,970	5/19/99
3	Star Wars: Episode III - Revenge of the Sith	Fox	$380,270,577	3,663	$108,435,841	3,661	5/19/05
4	Star Wars	Fox	$307,263,857	1,750	$1,554,475	43	5/25/77
5	Independence Day	Fox	$306,169,268	2,977	$50,228,264	2,882	7/3/96

Rank	Distributor	Market Share	Total Gross*	Movies Tracked	2014 Movies**
1	20th Century Fox	17.1%	$1,241.4	15	10
2	Buena Vista	16.8%	$1,214.6	14	10
3	Warner Bros.	14.9%	$1,080.8	22	13
4	Sony / Columbia	13.1%	$948.0	17	14
5	Universal	11.2%	$811.9	13	9
6	Paramount	11.1%	$803.9	12	8
7	Lionsgate	4.9%	$353.0	17	13
8	Weinstein Company	1.9%	$136.7	13	9
9	Relativity	1.8%	$130.3	9	5
10	Open Road Films	1.8%	$126.8	7	5

key terms

Key Terms

• Conglomerate

A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, these are called subsidiaries.

• Independent

In business, an independent company as a term of distinction generally refers to privately owned companies (as opposed to those companies owned publicly through a distribution of shares on the market).

• Cross media ownership

The ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities.