Hi, imp back again from education UK, and this time we are
looking at the ways that the film 'Submarine' is advertised and distributed
before and after production.
Here are some key terms
Convergence - the combination of two things to make one
thing, institutional convergence
Distribution - how the product reaches the audience how it
is advertised and promoted
Prosumer- a prosumer is a consumer that is becoming a
producer as they give their options in comments.
Digital native- a digital native is someone who was born in
1995 or afterwards and who grew up with use of the Internet.
David gauntlet (2002) discussed the rise of web 2.0;
this is the change in the Internet being a static one-way form of communication
to a two way interactive medium.
Distribution
There are many ways submarine is distributed to
its audience, the trailer was first released on YouTube on April 25th 2011,
this is when it was also able to view on many other platforms for example, some
of the classic ways are analogue and digital media, as in cinema, Traditional
DVD (October 4, 2011), which is physical, Traditional Cinema (The film
premiered at the 35th Toronto International Film Festival in September 2010). (Digital,
analogue (60ml). Also there are the more recent and popular among the younger
generations which is illegal streaming (pirate bay, U torrent, Bit torrent) and
also Streaming - pay per view (Netflix, amazon prime, on demand)
(YouTube). Submarine is screening as part of the British Connection, a
season of great British films on Film4 from 9th to 17th November 2012. All
these ways have proven to be successful as the newer and more popular ways of
streaming are widely used around the world by all generations. We know that it
is widely distributed as we can see that the revenue from the worldwide box
office is £4,581,937.
Advertising
There are also many ways that this film is
advertised, for example, in theatres - film trailers and posters, on TV (film
4) and radio as adverts, and also whilst being reviewed on talk shows and
other programs, also the internet uses many aspects of advertising on different
websites and search engines.
Some old media still used is the posters and
billboards, the posters attracted their audience by the minimalism the
attracted the niche audience that like these kinds of films, the poster was
extremely well designed using colours that stand out and go together extremely
well, for example the blues, yellow and red all go work well together with the
image of the lead character. These methods where all used in the
advertising of Submarine as they have proven to be successful with multi
million pound films that have been released and contributed to the success of
the film Submarine. Another way of advertising is in press talks with the cast
and lead actors as it relates to the theory of star persona, which Dyer came up
with in 1975. Also many the film reviews on rotten tomatoes and other websites,
it was also reviewed in empire magazine on the 20th October 2010 which
ultimately received 4 stars.
hi, I'm back again from Education UK. In this
last script one point we are talking about is two different theory's, that
academic theory's of audience can be split between models which we see the
audience of 'active' and 'passive.
The first theory is about the schools of
thought, and this was discovered by the theorist Theodore Adrono,
1930's. It suggests that the media injects its messages straight into
the passive audience. This passive audience is immediately affected by these
messages. The public essentially cannot escape from the media's influence, and
is therefore considered a "sitting duck" (Croteau, Hoynes 1997), this
is shown in Submarine as it relates to strong issues of bullying that the
audience slightly relates and sympathises with. Also we realise that the media
is able to filter and adapt the content linking to the gratifications theory of
Gaunlett. We also see that from the media we can become desensitised, from with
the issue of bullying in Submarine it may not affect some of the audience, as
it seems to be normal which is also related to the 'active and passive'
audiences.
Throughout the film, all the characters are
represented in different ways, some stereotypical and some as countertypes, for
example the overweight girl in the film as the character of Zoe Preece, she was
stereotypically and overweight teenager as she was getting bullied and she was
not at all seen to be popular. This is shown as stereotypes as it is seen in
society that many overweight people are isolated and made to feel like they
don't belong. A countertype we see is the Tate family, as a whole they avoid
all confrontation and issues that create tension in their home, this is a
countertype as stereotypically a family would argue and get involved
in other issues in the home where here this is the opposite.
The main worry we see in the film and music
industry is copyright infringement, this is from the illegal downloading of the
films and soundtrack using sites such as Pirate Bay to acquire torrents which
are then downloaded with applications such as UTorrent and BitTorrent. This
affects the industries greatly as the revenue that would be made by people
downloading, streaming and buying the DVD and soundtrack is gone. The EP was
made by Alex Turner and released by Domino Recording Company which are the
record label that are with the band Arctic Monkeys, who Alex Turner is the lead
singer of, these songs are conveying a feeling of calm as they are not upbeat
and relate well to the goings on and condense of the film Submarine. There
where six songs on this EP, which was created specifically for the film,
that where played throughout the film, these where;
1.
"Stuck on the Puzzle (Intro)”
0:54
2.
"Hiding Tonight”
3:07
3.
"Glass in the Park"
4:00
4.
"It's Hard to Get Around the
Wind"
4:07
5.
"Stuck on the Puzzle"
3:31
6.
"Piledriver Waltz” 3:25
All these songs are copyrighted
In the film there is a large amount of
material that could be found offensive to some audiences, for example all the
way through there is parts which contain strong language. The audiences that
would be offended would be an older generation, and this is because throughout
the years society has changed and different peoples morals have changed so the
younger generation are more accepting of swear words and inappropriate
language. There is a small amount of sensationalism in the film and this is
where events and stories are over-hyped to up the viewership of the film, for
example in Submarine, the scene where the character Oliver Tate is being
bullied and gets his nose broken for protecting his girlfriend can be
seen to be over-hyped for the interested of the audience as it can been viewed
as being over exacerbated. Also this film is not seen to be censored, the
definition of censorship is Censorship is the suppression of speech,
public communication or other information which may be considered objectionable,
harmful, sensitive, politically incorrect or inconvenient as determined by
governments, media outlets, authorities or other groups or institutions.
The BBFC is the regulatory body which looks at
films and chooses which audiences it is aloud to be shown to in cinemas, The
quantity of strong language in the film went beyond what is permitted by the
BBFC's Guidelines at '12A'/'12' which state that 'The use of strong language
(for example, 'fuck') must be infrequent, but 'frequent use of strong language'
is allowed at '15'. Swell there are moderate sex references, mild bullying and
use of fire works and matches. So ultimately this has led the film to be a
'15'. The trailer for Submarine is a PG, which appeals to a larger
range of audiences as people of all ages can view that trailer with Parental
Guidance. The Advertising Standards Authority is the UK’s independent regulator
of advertising across all media. They apply the Advertising Codes, which
are written by the Committees of Advertising Practice. This means all of
submarines advertising was regulated by them. The poster and trailer apply to
this by not having any violence, or sex, or anything along those lines that the
general public would not like to see.
I interpreted that the purpose of this film is
to entertain through the use of comedy
Of the hybrid-genre, which means a mix of
two or more genres. This film is a coming-of-age comedy-drama. "All genres
have sub genres" - Barry Keith Grant (1995), this theory supports this film,
as it is not just a comedy or just a drama. Also this film educates its
audience by showing them the daily lives of someone who is living in the 1980's
as it relates to history and the events unfolding in the 1980's.
FORM
The form of this media product is a film; the
running time of this film is one hour and thirty-seven minuets. Previously
it was a book that came out on hard cover in 2008. Also this is a feature
length film, and this means it was made to be successful and aimed at a mass
audience.
STYLE
The style of this film is one that is set in
history, and therefore is a costume drama with senses of nostalgic views in it.
I have identified this from the film as in the scene where Oliver
CONTENT
I will now be talking about the content
The narrative we see it is about the
fifteen-year-old boy called Oliver Tate, a boy with big
ambitions, who ends up 'head of heels' for that special girl, set in
the 1980's in Swansea.
Also in this film trailer we see that binary
opposition is demonstrated throughout, as it means that there are opposites,
for example in this film it is about a boy and a girl, and this theory was thought of
by Levi-Strauss in 1958. Tomorrow 1977 stated that there is a beginning middle and
an ending, and this is correct as it is easily interpreted during the film.
I have analysed that the narrative structures used from Kate Dailies
theory is the 'chillies' and this means that the fatal flaw that leads to the
destruction of the flawless or previously flawless person as we see this
connoted because throughout the film Oliver Tate constantly faces issues that
bring on his downfall,
We see the main locations in this film are in
the Tate household and also at the school, which seem, as they are to be in the
Wales. The iconography here is connoted by the 'lush' rolling hills and
scenery. These once again demonstrate verisimilitude as they are not very
surreal location and they are classed as 'normal' as they are in most peoples
every day life.
Throughout this film many of the gestures are
quite minimal and not meant to mean anything as their is nothing out of the
ordinary even when Oliver Tats parents are arguing they still keep calm
postures when it is clear to the audience that they are both on edge. This is
connoted by their conversations they are divulging in and their body
language.
Costume and makeup, the costume and makeup is
not very extravagant in this film whatsoever as it is has a high level of
verisimilitude and also the film is a social realism film which
is meaning there is lots of aspects of day to day life that make
everything very interesting and complex. This is connoting their simple life
that they life as they are in a reasonably medium sized village that is very
run down as it seems because it was set in the 80's.
The lighting used in this film is seen to be
widely very low and natural as this connotes the loneliness and sadness of the
main character Oliver as his home life and romantic endeavours are not to be
seen as successful. (Get timing of sat in kitchen when dads lost job) (Connotes)(Production
process)
Throughout this film and trailer, many props are
used; fireworks are denoted which connotes the excitement and surreal-ness of their
new relationship. Also we see that many 'love notes' are used as props, as more
than often verisimilitude is demonstrated throughout.
CAMERA WORK
Wide angle medium shot, this is where
at 0:15 of the Submarine trailer Oliver is seen to be standing staring at
the sea and the and we know this is wide angle because it shows a large amount
of what he would be seeing excluding his peripheral vision. We also see a close
up of the back of Oliver’s head in the trailer, which is trying to make the
audience focus on more than just the footage as the narrative is quite
important. Also we see an over the shoulder shot which once again gives us an
idea of what Oliver is seeing and feeling whilst denoting the obvious. Also we
see at 0:24 demonstrated was a medium shot which is connoting the emotion shown
on the characters face.
EDITING
Shot reverse shot - editing technique which is
meant to appear invisible, amount of effort that has gone into cutting it,
meant to represent verisimilitude to appear real and natural. This is connoted
in the film as where Jordan and Oliver are walking down the hall when they are
in school linked with their eyesight even though there is no conversation there
is a narrative over the clip.
Eye line match, we see this demonstrated as
Oliver and Jordan are having an 'intense' conversation under the bridge that
leads to further romance in there relationship to the advantage of Jordan as
she get to carry out the 'revenge' on her cheating ex-boyfriend.
SOUND
Understanding the differences between
diegetic and non-diegetic sound depends on the understanding
of the conventions of the film/music video.
Throughout the whole film trailer, non-diegetic
sound is demonstrated by a voice over connoting and denoting as the video goes
on and also the sound track behind when the scenes are being narrated. Diegetic
sound is the voices of characters and we can see this all the way throughout
the film and trailer also their are many ambient sounds that fit into the
diegetic sound section. Also diegetic sound is also things like the fireworks
or in another trailer it could be a gunshot.
I am analysing the film Submarine (2010).
PURPOSE & GENRE
I interpreted that the purpose of this film is
to entertain through the use of comedy
Of the hybrid-genre, which means a mix of
two or more genres. This film is a coming-of-age comedy-drama. "All genres
have sub genres" - Barry Keith Grant (1995), this theory supports this film,
as it is not just a comedy or just a drama. Also this film educates its
audience by showing them the daily lives of someone who is living in the 1980's
as it relates to history and the events unfolding in the 1980's.
FORM
The form of this media product is a film; the
running time of this film is one hour and thirty-seven minuets. Previously
it was a book that came out on hard cover in 2008. Also this is a feature
length film, and this means it was made to be successful and aimed at a mass
audience.
STYLE
The style of this film is one that is set in
history, and therefore is a costume drama with senses of nostalgic views in it.
I have identified this from the film as in the scene where Oliver
CONTENT
I will now be talking about the content
The narrative we see it is about the
fifteen-year-old boy called Oliver Tate, a boy with big
ambitions, who ends up 'head of heels' for that special girl, set in
the 1980's in Swansea.
Also in this film trailer we see that binary
opposition is demonstrated throughout, as it means that there are opposites,
for example in this film it is about a boy and a girl, and this theory was thought of
by Levi-Strauss in 1958. Tomorrow 1977 stated that there is a beginning middle and
an ending, and this is correct as it is easily interpreted during the film.
I have analysed that the narrative structures used from Kate Dailies
theory is the 'chillies' and this means that the fatal flaw that leads to the
destruction of the flawless or previously flawless person as we see this
connoted because throughout the film Oliver Tate constantly faces issues that
bring on his downfall,
We see the main locations in this film are in
the Tate household and also at the school, which seem, as they are to be in the
Wales. The iconography here is connoted by the 'lush' rolling hills and
scenery. These once again demonstrate verisimilitude as they are not very
surreal location and they are classed as 'normal' as they are in most peoples
every day life.
Throughout this film many of the gestures are
quite minimal and not meant to mean anything as their is nothing out of the
ordinary even when Oliver Tats parents are arguing they still keep calm
postures when it is clear to the audience that they are both on edge. This is
connoted by their conversations they are divulging in and their body
language.
Costume and makeup, the costume and makeup is
not very extravagant in this film whatsoever as it is has a high level of
verisimilitude and also the film is a social realism film which
is meaning there is lots of aspects of day to day life that make
everything very interesting and complex. This is connoting their simple life
that they life as they are in a reasonably medium sized village that is very
run down as it seems because it was set in the 80's.
The lighting used in this film is seen to be
widely very low and natural as this connotes the loneliness and sadness of the
main character Oliver as his home life and romantic endeavours are not to be
seen as successful. (Get timing of sat in kitchen when dads lost job) (Connotes)(Production
process)
Throughout this film and trailer, many props are
used; fireworks are denoted which connotes the excitement and surreal-ness of their
new relationship. Also we see that many 'love notes' are used as props, as more
than often verisimilitude is demonstrated throughout.
CAMERA WORK
Wide angle medium shot, this is where
at 0:15 of the Submarine trailer Oliver is seen to be standing staring at
the sea and the and we know this is wide angle because it shows a large amount
of what he would be seeing excluding his peripheral vision. We also see a close
up of the back of Oliver’s head in the trailer, which is trying to make the
audience focus on more than just the footage as the narrative is quite
important. Also we see an over the shoulder shot which once again gives us an
idea of what Oliver is seeing and feeling whilst denoting the obvious. Also we
see at 0:24 demonstrated was a medium shot which is connoting the emotion shown
on the characters face.
EDITING
Shot reverse shot - editing technique which is
meant to appear invisible, amount of effort that has gone into cutting it,
meant to represent verisimilitude to appear real and natural. This is connoted
in the film as where Jordan and Oliver are walking down the hall when they are
in school linked with their eyesight even though there is no conversation there
is a narrative over the clip.
Eye line match, we see this demonstrated as
Oliver and Jordan are having an 'intense' conversation under the bridge that
leads to further romance in there relationship to the advantage of Jordan as
she get to carry out the 'revenge' on her cheating ex-boyfriend.
SOUND
Understanding the differences between
diegetic and non-diegetic sound depends on the understanding
of the conventions of the film/music video.
Throughout the whole film trailer, non-diegetic
sound is demonstrated by a voice over connoting and denoting as the video goes
on and also the sound track behind when the scenes are being narrated. Diegetic
sound is the voices of characters and we can see this all the way throughout
the film and trailer also their are many ambient sounds that fit into the
diegetic sound section. Also diegetic sound is also things like the fireworks
or in another trailer it could be a gunshot.
I am analysing the film Submarine (2010).
PURPOSE & GENRE
I interpreted that the purpose of this film is
to entertain through the use of comedy
Of the hybrid-genre, which means a mix of
two or more genres. This film is a coming-of-age comedy-drama. "All genres
have sub genres" - Barry Keith Grant (1995), this theory supports this film,
as it is not just a comedy or just a drama. Also this film educates its
audience by showing them the daily lives of someone who is living in the 1980's
as it relates to history and the events unfolding in the 1980's.
FORM
The form of this media product is a film; the
running time of this film is one hour and thirty-seven minuets. Previously
it was a book that came out on hard cover in 2008. Also this is a feature
length film, and this means it was made to be successful and aimed at a mass
audience.
STYLE
The style of this film is one that is set in
history, and therefore is a costume drama with senses of nostalgic views in it.
I have identified this from the film as in the scene where Oliver
CONTENT
I will now be talking about the content
The narrative we see it is about the
fifteen-year-old boy called Oliver Tate, a boy with big
ambitions, who ends up 'head of heels' for that special girl, set in
the 1980's in Swansea.
Also in this film trailer we see that binary
opposition is demonstrated throughout, as it means that there are opposites,
for example in this film it is about a boy and a girl, and this theory was thought of
by Levi-Strauss in 1958. Tomorrow 1977 stated that there is a beginning middle and
an ending, and this is correct as it is easily interpreted during the film.
I have analysed that the narrative structures used from Kate Dailies
theory is the 'chillies' and this means that the fatal flaw that leads to the
destruction of the flawless or previously flawless person as we see this
connoted because throughout the film Oliver Tate constantly faces issues that
bring on his downfall,
We see the main locations in this film are in
the Tate household and also at the school, which seem, as they are to be in the
Wales. The iconography here is connoted by the 'lush' rolling hills and
scenery. These once again demonstrate verisimilitude as they are not very
surreal location and they are classed as 'normal' as they are in most peoples
every day life.
Throughout this film many of the gestures are
quite minimal and not meant to mean anything as their is nothing out of the
ordinary even when Oliver Tats parents are arguing they still keep calm
postures when it is clear to the audience that they are both on edge. This is
connoted by their conversations they are divulging in and their body
language.
Costume and makeup, the costume and makeup is
not very extravagant in this film whatsoever as it is has a high level of
verisimilitude and also the film is a social realism film which
is meaning there is lots of aspects of day to day life that make
everything very interesting and complex. This is connoting their simple life
that they life as they are in a reasonably medium sized village that is very
run down as it seems because it was set in the 80's.
The lighting used in this film is seen to be
widely very low and natural as this connotes the loneliness and sadness of the
main character Oliver as his home life and romantic endeavours are not to be
seen as successful. (Get timing of sat in kitchen when dads lost job) (Connotes)(Production
process)
Throughout this film and trailer, many props are
used; fireworks are denoted which connotes the excitement and surreal-ness of their
new relationship. Also we see that many 'love notes' are used as props, as more
than often verisimilitude is demonstrated throughout.
CAMERA WORK
Wide angle medium shot, this is where
at 0:15 of the Submarine trailer Oliver is seen to be standing staring at
the sea and the and we know this is wide angle because it shows a large amount
of what he would be seeing excluding his peripheral vision. We also see a close
up of the back of Oliver’s head in the trailer, which is trying to make the
audience focus on more than just the footage as the narrative is quite
important. Also we see an over the shoulder shot which once again gives us an
idea of what Oliver is seeing and feeling whilst denoting the obvious. Also we
see at 0:24 demonstrated was a medium shot which is connoting the emotion shown
on the characters face.
EDITING
Shot reverse shot - editing technique which is
meant to appear invisible, amount of effort that has gone into cutting it,
meant to represent verisimilitude to appear real and natural. This is connoted
in the film as where Jordan and Oliver are walking down the hall when they are
in school linked with their eyesight even though there is no conversation there
is a narrative over the clip.
Eye line match, we see this demonstrated as
Oliver and Jordan are having an 'intense' conversation under the bridge that
leads to further romance in there relationship to the advantage of Jordan as
she get to carry out the 'revenge' on her cheating ex-boyfriend.
SOUND
Understanding the differences between
diegetic and non-diegetic sound depends on the understanding
of the conventions of the film/music video.
Throughout the whole film trailer, non-diegetic
sound is demonstrated by a voice over connoting and denoting as the video goes
on and also the sound track behind when the scenes are being narrated. Diegetic
sound is the voices of characters and we can see this all the way throughout
the film and trailer also their are many ambient sounds that fit into the
diegetic sound section. Also diegetic sound is also things like the fireworks
or in another trailer it could be a gunshot.
