task 4 definitions key terms

Cinema
TV
Streaming - pay per view ( Netflix, amazon prime, on demand ) (YouTube)
Traditional DVD, physical.
Traditional Cinema. (digital, analogue (60ml), IMAX(100ml))
illegal streaming (pirate bay, U torrent, Bit torrent)

Technological convergence
analogue - old media
digital - new media

is when technologies come together and this provides new services for the audience (smartphone - phones, computer, web

Convergence - the combination of two things to make one thing, institutional convergence
Distribution - how the product reaches the audience how it is advertised and promoted

In which ways are films promoted -
theatres -trailers and posters
TV and radio - celeb talk shows
internet
print
smart TV
merchandising
ads
(transport advertising)
billboards and posters are old media as they are print and not digital.
digital billboard
Press Talks - actors, star persona (dyer 1975)
film reviews in magazines and newspaper - the guardian, empire magazine


David gauntlet (2002) discussed the rise of web 2.0, this is the change in the internet being a static one way form of communication to a two way interactive medium



how the product reaches the audience
how is is advertised  and promoted

thoery

carl rodgers (1980)

ideal selves - who they want to be like

ideal partners - who they would want to be with ideally

richard dyer (1975)

star persona - meadia representaion that acts as an icon, star of the film